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Relationship conflict is considered to be the most negative and dysfunctional type of conflict.
Brand Licensing
The agreement that allows one company to use another's brand name, trademark, or intellectual property for a fee, expanding brand presence and generating revenue.
Product Life Cycle (PLC)
A concept that describes the stages a product goes through from its introduction to the market through its growth, maturity, and eventual decline.
Product Differentiation
A marketing strategy that involves distinguishing a product or service from others in the market to make it more attractive to a particular target market.
Product Positioning
The process of strategically defining a product's image and value proposition in the target market's mind.
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