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Doris and Daniel Are Working on a Big Ad Campaign

question 66

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Doris and Daniel are working on a big ad campaign to get new members to join their gyms. Doris calls Daniel and tells him to spend $15,000 on TV ads. Daniel has not eaten for over 12 hr so he is having trouble concentrating on the conversation. As a result, Daniel thinks he hears Doris say "spend $50,000 on TV ads." Which concept of the communication model is highlighted in this scenario?


Definitions:

FIU Students

Individuals enrolled in academic programs at Florida International University.

Credits Earned

A measure of academic progress, representing the completion of certain coursework or educational requirements.

Researcher

An individual who conducts systematic investigation to establish facts or principles or to collect information on a subject.

Survey Of Consumer Finances

The Survey of Consumer Finances is a detailed survey conducted by the Federal Reserve to gather information about household finances in the United States, including income, saving, debt, and net worth.

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