(Scenario II) Less Than Half of the Potential Participants in Scenario

question 78

Multiple Choice

(Scenario II) Less than half of the potential participants in Scenario II agreed to complete the telephone interviews. This could potentially result in:

• A) nonresponse bias.
• B) nonrandom sampling.
• C) nonprobability sampling.
• D) haphazard sampling.

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Definitions:

Cross-Cultural Values

Values that transcend cultural differences and represent fundamental beliefs that are shared across different cultures.

Marketers

Professionals who are involved in the promotion, selling, and distribution of products or services to consumers.

Crescive Norms

Unwritten, subtle social norms that emerge organically within cultures or groups and dictate appropriate behaviors without explicit instructions.

Enacted Norm

A standard or rule of behavior that is established through actions and behaviors rather than formal agreements; practiced norms within a society or group.