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Ms. Briggs is the current mayor of a small city and has developed a civic center to provide a public space for the arts and sciences. The specific addressed purpose of the civic center is to provide more music programming, art exhibitions, and theatre productions in the city. However, after two years, people have brought concerns to Ms. Briggs that the civic center is not seeing the anticipated results. Ms. Briggs most likely would want to conduct a(n) :
Return On Investment
A measure of the profitability of an investment, calculated by dividing the net profit from the investment by the cost of the investment, often expressed as a percentage.
Customer Value Proposition (CVP)
A business or marketing statement that describes why a customer should buy a product or use a service, highlighting the specific value it offers.
Persuading
The act of convincing someone to do or believe something through reasoning or the use of persuasion.
Uncovering
The process of discovering, revealing, or making known previously hidden, obscured, or unknown information or insights.
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