Focus Groups Have a Number of Advantages, Including the Generation

question 123

Multiple Choice

Focus groups have a number of advantages, including the generation of a high volume of content, a quick and efficient process, and to the ability to:

• A) coerce participation.
• B) generalize to other populations.
• C) handle large groups of people.
• D) analyze group member interaction.

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Definitions:

Positive Reference Group

A group that individuals compare themselves to in a positive way, often influencing their behavior and self-image.

Ingroup

A group to which a person belongs and identifies with, often leading to favorable bias towards its members relative to outgroups.

Outgroup

An outgroup is a social group to which an individual does not identify or belong, often viewed with bias or as different compared to the ingroup.