The Availability Heuristic Is a Strategy For

question 59

Multiple Choice

The availability heuristic is a strategy for:

• A) judging the likelihood of an event based on how easily one can think of similar instances.
• B) deciding the likelihood of an event by how much it resembles a "typical" example of that event.
• C) estimating one's skills and abilities as compared with others.
• D) searching for evidence that supports preexisting beliefs.

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Definitions:

Mean

The mean of a collection of numbers, determined by summing up the values and then dividing by the total count of these values.

Weighted Mean

An average where each datum has a weight that determines its importance, calculating a mean that considers the significance of individual values.

Central Tendency

A statistical measure to identify the center of a data set, commonly identified by the mean, median, and mode.

Market Researchers

Professionals who study market conditions to examine potential sales of a product or service.