To Create a Social Bond with Customers, Treat Customers as a Number

question 49

True/False

To create a social bond with customers, treat customers as a number, or one in a series rather than as individuals.

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Definitions:

Reward Power

Reward power is the capacity to influence others' behavior by controlling the allocation of rewards or benefits.

Countervailing Power

The ability of one group to offset the power or influence of another group, often used in contexts where there is a power imbalance, such as in labor relations.

Umbrella

A protective device designed to shield individuals from rain or sunlight, metaphorically used to describe encompassing or overarching entities in various contexts.

Relationship

A connection, association, or involvement between individuals or entities.