True Customer Loyalty Tends to Come About as a Result

question 16

Multiple Choice

True customer loyalty tends to come about as a result of ________.

• A) the very first customer-provider encounter
• B) the rewards customers gain from special promotions, sales or loyalty programs
• C) an organization's concerted, ongoing efforts to meet customer expectations and needs
• D) a customer encounter in which a problem or complaint was resolved

---

Definitions:

Null Hypothesis

A default statement that there is no effect or no difference, used as a starting point for statistical testing.

Main Effects

The individual impacts of multiple independent variables on a dependent variable in an experimental setting, rephrased from main effect.

Factorial Design

An experimental strategy where two or more factors are varied, allowing researchers to study their individual effects and interactions.

Null Hypothesis

A hypothesis that assumes no significant difference or effect within the context of the study.