________ Are Things That Customers Typically Desire but Do Not

question 7

Multiple Choice

________ are things that customers typically desire but do not necessarily need.

• A) Expectations
• B) Wants
• C) Defections
• D) Breakdowns

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Definitions:

Bypassing

Occurs when there is a misunderstanding or lack of clarity in communication due to differences in the interpretation of words or phrases.

Communication Breakdown

A failure in the process of exchanging information, leading to misunderstandings or conflict.

Personal Experience

An individual's direct encounter or involvement in events, which shapes their knowledge, perspectives, and insights.

Social Media

Digital platforms that facilitate creation and sharing of information, ideas, and other forms of expression via virtual communities and networks.