________ Occurs When a Customer Converts Messages Received into Familiar

question 7

Multiple Choice

________ occurs when a customer converts messages received into familiar ideas by interpreting or assigning meaning.

• A) Encoding
• B) Recoding
• C) Channeling
• D) Decoding

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Definitions:

Global

Pertaining to or involving the entire world, often in context of business operations, concerns, or impacts that are worldwide in scope.

Culture Shock

A feeling of confusion, doubt, or nervousness caused by being exposed to an unfamiliar culture or environment.

Alienation

A condition in social relationships characterized by a low degree of integration or common values and a high degree of distance or isolation.

Ethnocentrism

The belief in the inherent superiority of one's own ethnic group or culture, often accompanied by a feeling of contempt for other cultures.