When Ikea Showcases Rooms of Furniture on Its Website, It

question 20

Multiple Choice

When Ikea showcases rooms of furniture on its website, it lists each item in the room. However, if customers like all of the items, they can purchase them as a bundle, which costs consumers less than if they had purchased each item individually. Which of the following aspects of the marketing mix is Ikea likely altering?

• A) Price
• B) Promotion
• C) Distribution
• D) Product
• E) Target market

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Definitions:

Cochlea

A spiral-shaped cavity of the inner ear that plays a key role in the sense of hearing by converting sound waves into nerve impulses.

Joints

Points where two bones meet, allowing for movement and mechanical support.

Semi-circular Canals

Three fluid-filled bony channels in the inner ear that are involved in maintaining balance and sensing rotational movements.

Balance

The state of having equal distribution of weight enabling someone or something to remain upright and steady.