Sami Poole Recently Graduated from an East Coast University and Has

question 37

Multiple Choice

Sami Poole recently graduated from an East Coast university and has joined a small start-up based in New York City. One of his first assignments is to work collaboratively with other members of the marketing team to draft the marketing plan for the next fiscal year. Sami is highly skilled in conducting secondary research and, as an alumnus of his university, he continues to have complimentary access to the university's library resources. He's now realizing how important data analysis is to firms and is glad he took a marketing research course. Sami is utilizing the library resources to uncover information about a variety of external factors that could provide opportunities or threats and is exploring such factors as competitive, economic, political, legal, regulatory, technological, and sociocultural. Which section of the marketing plan would be most appropriate for the information that Sami is obtaining through secondary market research?

• A) environmental analysis
• B) executive summary
• C) marketing objectives
• D) SWOT analysis

---

Definitions:

Early Modernity

A historical period roughly spanning from the 16th to the 18th century, characterized by significant changes in areas such as science, politics, and society, marking the transition from the medieval to the modern world.

Zygmunt Bauman

A Polish sociologist known for his analysis of the links between modernity, globalization, and consumerism, and for coining the term "liquid modernity."

Elites

Refers to a small group of people with a disproportionate amount of wealth, privilege, political power, or skill in a society.

Late Modernity

A period characterized by rapid societal changes brought about by technological advancements, globalization, and changing social norms, often seen as an extension of modernity.