Ben Is Responsible for Managing the Customer Satisfaction of Hampton

question 130

Multiple Choice

Ben is responsible for managing the customer satisfaction of Hampton Inn motel guests. Ben is currently analyzing the customer relationship management (CRM) program at Hampton Inn and is contemplating where he should begin making changes. Which of the following would be the beginning of a CRM program, and therefore the area Ben should consider first?

• A) getting rid of the most unprofitable customers.
• B) offering new types of hotel rooms for frequent guests.
• C) expanding the number and locations of Hampton Inns.
• D) providing information to customers through the Web, Facebook, or in person.
• E) increasing the promotion budget with a new sweepstakes for frequent customers.

Recognize the impact of children on marital satisfaction and housework distribution.

Comprehend the roles of communication and conflict resolution in maintaining relationships.

Analyze the effects of gender on marital satisfaction and health.

Identify patterns and practices that enhance marital satisfaction and stability.

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Definitions:

Cognitive Subfield

A branch of psychology that explores mental processes such as perception, memory, language, and problem-solving.

Correlation

A quantitative indicator that illustrates how two variables move in relation with each other.

Lucky Shirt

A personal item or piece of clothing that an individual believes brings them good luck or favor, often worn during specific events or situations to influence outcomes positively.

Mood

A temporary emotional state that influences one's perception, behavior, and well-being, varying in intensity and duration.