The Public Is Becoming More Aware of How Marketers' Activities

question 13

Multiple Choice

The public is becoming more aware of how marketers' activities affect the welfare of consumers and society. As a result, more firms are working to

• A) raise prices in order to increase their profits so that they can contribute to philanthropic causes.
• B) reduce the quality of their products in order to save money and provide less expensive products to their consumers.
• C) reduce their profits by donating more time and money to improve social welfare and environmental conditions.
• D) enact laws requiring companies to work toward the welfare of customers and society.
• E) create a responsible approach to developing long-term relationships with customers and society.

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Definitions:

Internet Users

Individuals who use the internet to access information, communicate, entertain, or conduct transactions.

Researched

The act of studying materials and sources to establish facts and reach new conclusions.

Utilitarian Motives

The drive to act based on the expected utility or benefit derived from the action, often in terms of personal or communal gain.

Rational Decisions

Choices made based on logical reasoning, facts, and analysis rather than emotions or intuition.