Examlex
The marketing mix consists of three major variables: product, price, and distribution.
Substantial Entry
A significant entry of new firms into a market, often leading to increased competition and affecting market dynamics.
Flexible Prices
Product prices that freely move upward or downward when product demand or supply changes.
Product Demand
The desire and willingness to purchase a specific good or service in the market.
Monopolistic Competition
A market structure where many firms sell products that are similar but not identical, allowing for some degree of market power and product differentiation.
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