Scenario 1

question 162

Multiple Choice

Scenario 1.1 Use the following to answer the questions.
Greensprings Cemetery in upstate New York offers a full service funeral and burial that is nontoxic to the environment. All materials used in the burial are natural and will decompose with no negative impact. Greensprings' service is relatively new in the United States, but services of this type are common in Great Britain. A typical burial in Greensprings' cemetery includes a casket made from bamboo, wicker, paper, or other natural material. There are no headstones of stone or concrete that will detract from the landscape, but trees and plants as "markers" are allowed. The cost for a burial at Greensprings is approximately $3,000, compared to about $6,000 at most traditional cemeteries. Although business was slow at first, Greensprings is now experiencing an increase in the number of burials, due to referrals and a newly-developed website. The owners of Greensprings were previously in the cemetery business and are active conservationists. They wanted to make their business more sustainable. After conducting research and finding that there were natural burial sites in Great Britain, they wanted to provide an alternative for other environmentally-conscious Americans like themselves.
Refer to Scenario 1.1. Greensprings' competitors, the traditional cemeteries, focus on advertising and personal selling of their services. This indicates a(n) ____ orientation.

• A) sales
• B) marketing
• C) production
• D) environmental
• E) marketing concept

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Definitions:

Conservation

The careful preservation and protection of something, especially aimed at preventing the depletion of natural resources.

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The internal dialogue that occurs when people talk to themselves (either silently or out loud).

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A psychologist known for his theory of social development and concepts such as the Zone of Proximal Development and scaffolding in learning.

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An educational tool that combines drawing with instruction, designed for children to practice motor skills and creativity by coloring within prescribed lines.