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What Is Meant by the Term Relationship Marketing? How Does

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What is meant by the term relationship marketing? How does relationship marketing affect the customer?


Definitions:

White-Collar Crimes

White-collar crimes are financially motivated, nonviolent crimes committed by business and government professionals, often involving fraud or embezzlement.

Commissioned Salespeople

Sales professionals who earn a portion of their income from the sales they generate.

Business Gift

A gift given in a professional context, either to establish or enhance business relationships.

Ethical Dilemma

A situation where a person must choose between two conflicting moral principles.

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