A Market Orientation Is an Organization-Wide Effort That Includes All

question 173

Multiple Choice

A market orientation is an organization-wide effort that includes all of the following activities except

• A) researching customers' needs.
• B) focusing on the marketing department only.
• C) generating marketing intelligence for use in the organization.
• D) being responsive to customers' ever-changing wants and needs.
• E) disseminating marketing intelligence across departments within the organization.

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Definitions:

Rule-Based Theories

Theories that focus on the establishment and following of clear, structured rules to guide behavior and decision-making.

Character Theories

Theories that study traits, behaviors, and moral qualities that define an individual's personality and moral character.

Baby Boomers

A demographic cohort following World War II, typically defined as people born from 1946 to 1964, known for significant economic, political, and social changes.

Generation X

The demographic cohort following the baby boomers, typically defined as individuals born between the early-to-mid 1960s and the early 1980s.