A Target Market

question 74

Multiple Choice

A target market

• A) involves a large number of customers.
• B) is a specific group of customers on whom an organization focuses its marketing efforts.
• C) already has several competitors vying for customers' business.
• D) is the same as a salesperson's prospective client list.
• E) is a customer group classified as people with similar demographic characteristics.

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Definitions:

Entropy Principle

In thermodynamics, the entropy principle refers to the natural tendency for systems to move towards disorder or randomness, often applied metaphorically to information and organizational systems.

Inferiority Feelings

The normal condition of all people; the source of all human striving.

Oedipus Complex

During the phallic stage (ages 4-5), the unconscious desire of a boy for his mother, accompanied by a desire to replace or destroy his father.

Castration Anxiety

A boy’s fear during the Oedipal period that his penis will be cut off.