Which of the Following Statements About the Marketing Mix Is

question 53

Multiple Choice

Which of the following statements about the marketing mix is incorrect?

• A) The selection of the target market serves as the basis for the creation of the marketing mix.
• B) Marketing strategy utilizes the marketing mix to develop a message that is consistent with the business-unit and corporate strategies.
• C) Each element of the marketing mix must be precisely matched with the needs of the target market.
• D) Once a marketing mix has been created for a particular target market, it cannot be changed until a new strategic window opens.
• E) Each element of the marketing mix must be precisely matched with the other elements of the marketing mix.

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Definitions:

Fair Value

An estimate of the market value of an asset or liability, based on current prices in an orderly transaction between market participants at the measurement date.

Pre-Acquisition Subsidiary Revenues

Revenues generated by a subsidiary prior to being acquired by a parent company.

Calendar Year

The period of time from January 1st to December 31st, used for general purposes including statutory, administrative, and fiscal activities.