The Element of the Marketing Mix Used to Increase Awareness

question 23

Multiple Choice

The element of the marketing mix used to increase awareness of a product or company is

• A) communication.
• B) product.
• C) price.
• D) distribution.
• E) promotion.

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Definitions:

Fast and Effortless

Activities or processes that are completed quickly and with minimal mental or physical exertion.

Mind-Body Problem

The difficulty in understanding how the mind and body influence each other—so that physical events can cause mental events, and so that mental events can cause physical ones.

Descartes

A French philosopher, mathematician, and scientist whose work laid the foundation for much of modern philosophy, especially in regards to dualism and the relationship between the mind and body.

Separate

To cause to move or be apart; to divide.