The H&R Block Company Wants to Adopt the Marketing Concept

question 62

Multiple Choice

The H&R Block company wants to adopt the marketing concept as a business philosophy. To be consistent with this decision, which of the following philosophies is most appropriate?

• A) The customer is always right.
• B) Making money is our business.
• C) Sell, sell, sell.
• D) Keep prices low.
• E) Focus on today.

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Definitions:

Monthly Sales

Monthly sales represent the total revenue or units sold by a business within a calendar month, often used to gauge performance and trends.

Operating Leverage

A measure of the proportion of fixed costs in a company's cost structure, indicating how a change in sales volume will affect operating income.

Cedar Shingles

Thin, tapered pieces of cedar wood used as durable roofing materials.

Net Operating Income

Income from a company's everyday business operations, excluding expenses from interest and taxes.