The Successful Marketer Understands That the Key to Her Success

question 60

Multiple Choice

The successful marketer understands that the key to her success is the relationships her firm is able to develop with current customers and potential customers. Moreover, her goal is to achieve the full potential of each of these relationships for the benefit of the firm.
This marketer clearly understands

• A) that the only way for the firm to increase profits is to constantly acquire new customers.
• B) that customers' needs, desires, and habits are homogeneous.
• C) that customer loyalty leads to increasing long-term profitability for the firm.
• D) that data is of limited use in helping the firm understand the needs of customers.
• E) that customer lifetime value only includes the value of what customers purchase from the firm.

Know how to utilize web-tracking tools and software to assess the effectiveness of web-based marketing communications.

Grasp the significance of targeted online advertising and its tools for increasing web traffic and relevance to users' searches.

Understand the AIDA model and its significance in marketing strategies.

Recognize the integrated components of marketing communications and their contributions to IMC campaigns.

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Definitions:

Continuity

The psychological principle that development is gradual and continuous rather than in separate stages.

Autonomic Nervous System

The part of the nervous system responsible for controlling involuntary bodily functions, including heart rate, digestion, and respiratory rate.

Sympathetic Nervous System

Part of the autonomic nervous system responsible for the body's 'fight or flight' response to stress or danger.

Bodily Arousal

A physiological response to stimuli, characterized by an increase in energy, alertness, and readiness for action.