Ruth Owns a Company That Sells Snowboards

question 146

Multiple Choice

Ruth owns a company that sells snowboards. During the winter, she sells so many snowboards that she constantly has to restock. However, Ruth always seems to have dozens of snowboards left in inventory once spring hits and demand falls rapidly. To try and sell these excess snowboards, Ruth offers steep discounts on her products, invests heavily in advertising to make consumers aware of the discounts, and instructs her in-store salespeople to use strong persuasion tactics to convince them to purchase the remaining snowboards. During this period of time, what type of orientation is Ruth embracing?

• A) Production
• B) Sales
• C) Market
• D) Promotion
• E) Marketing concept

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Definitions:

False Expectations

Beliefs or hopes that are based on erroneous assumptions or misinformation, often leading to disappointment.

Multistate Strategy

An approach that involves coordinating efforts and actions across multiple states to achieve a common goal or address a widespread issue.

Regular Warfare

Conventional conflict between the military forces of nation-states or coalitions, typically involving direct, open engagement between opposing armies.

Location Of Hostilities

The specific geographical area where conflicts or military operations are actively occurring.