Which of the Following About Marketing Is True

question 119

Multiple Choice

Which of the following about marketing is true?

• A) Marketing knowledge enhances consumer awareness.
• B) Marketing is only used by for-profit and government organizations.
• C) Marketing is more likely to lead to a more just government.
• D) Marketing activities are declining due to new technology.
• E) The marketing profession is the highest-paying profession.

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Definitions:

Contrast Effects

Previously interviewed job applicants affect an interviewer’s perception of a current applicant, leading to an exaggeration of differences between applicants.

Fundamental Attribution Error

This refers to the tendency to overemphasize personality-based explanations for behaviors observed in others while underestimating the influence of external factors.

Distinctiveness Cue

A feature or characteristic that makes an object, person, or group stand out from others.

Consensus Cue

A social influence where the agreement among multiple parties or sources enhances the perceived validity of information or decisions.