Which of the Following Is True About the Marketing Environment

question 163

Multiple Choice

Which of the following is true about the marketing environment?

• A) Competitive marketing environment forces are the hardest to understand.
• B) Changing marketing environment forces are always advantageous for marketers.
• C) The effects of marketing environment forces can be difficult to predict.
• D) Marketing environment forces usually do not impact one another.
• E) Good marketers are able to anticipate all marketing environment forces before they arise.

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Definitions:

Output Controls

Mechanisms put in place to measure the results of operations or performance to ensure that goals and objectives are met.

Managing by Exception

A management strategy where leaders only intervene in operations when performance metrics fall outside of pre-set acceptable ranges.

Organization Charts

Visual diagrams that depict the internal structure of an organization, including the relationships and relative ranks of its parts and positions.

Chain of Command

A system that establishes authority and accountability in an organization by assigning each member a specific rank and a clear line of superiors and subordinates.