Safeway Foods Corporation Is Involved in Identifying and Analyzing a Target

question 54

Multiple Choice

Safeway Foods Corporation is involved in identifying and analyzing a target market. The firm then develops a marketing mix to satisfy individuals in that market to gain long-term competitive advantages. Based on this example, Safeway is creating a

• A) corporate strategy.
• B) target design.
• C) mix strategy.
• D) marketing strategy.
• E) marketing tactic.

---

Definitions:

Environmental Threats

are dangers that arise from environmental degradation or changes, posing risks to ecosystems, biodiversity, and human well-being.

Technological Imperialism

The dominance of technologically advanced countries in imposing their technologies and cultural values on less developed countries.

Recombinant Technology

A field in biotechnology that involves manipulating DNA sequences to create new genetic combinations for purposes including medicine, agriculture, and research.

Biotechnology

The use of living systems and organisms to develop or make products, or any technological application that uses biological systems, living organisms, or derivatives thereof.