A Marketing Plan

question 80

Multiple Choice

A marketing plan

• A) is characteristic of production-oriented firms and other mass producers.
• B) provides a framework for implementing and controlling marketing activities.
• C) always increases the marketing manager's operating costs.
• D) produces plans that are short term in orientation.
• E) restricts the marketing manager's future options.

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Definitions:

Negative Reinforcer

A stimulus that, when removed after a behavior occurs, increases the likelihood of that behavior being repeated.

Reduction In Tension

A process or action that decreases stress or anxiety levels in individuals or groups.

Oral Needs

Psychological or physical requirements for satisfaction received through the mouth, such as eating, drinking, or the need for verbal expression.

Variety Of Reasons

An expression used to indicate that there are multiple and possibly diverse explanations or causes for something.