The Texas Pitt Barbecue Corporation Has Conducted a SWOT Analysis

question 51

Multiple Choice

The Texas Pitt Barbecue Corporation has conducted a SWOT analysis of its competition and sees a marketing opportunity for its new Texas Pit Barbecue restaurant. It has developed its marketing plan to include the type of products it will sell, the location for the restaurant, and the pricing it will use. Their plan includes a marketing objective to make a profit of 5% the first year of operation. So far, the owners of the restaurant have eliminated a key piece of the marketing plan, which is ____.

• A) specifying how they will achieve their marketing objective
• B) how they will address the competition's prices
• C) coming up with a quantitative measure for their objective
• D) developing a qualitative measure for their objective
• E) assessing their weaknesses

---

Definitions:

Descriptive

Pertaining to the detailed description of characteristics, behaviors, or the setting of an event without imposing any interpretations or judgments.

Correlational Research

A method of research that examines the relationship between two or more variables to determine if a change in one is associated with a change in the other(s).

Cause-and-Effect Relationship

A connection between two events where one is the result of the other or others.

Survey Method

A research technique in which data is collected from a predetermined group of individuals through their responses to questions.