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Scenario 2

question 97

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Scenario 2.1 Use the following to answer the questions.
Southwest Airlines has a history of being able to retain its employees due to the atmosphere and culture of the company. Employees have been known to dress up in costume on an airplane, engage in "games" with the passengers, and generally provide a fun atmosphere for traveling. While other airlines have low rates of customer satisfaction, Southwest tends to maintain a high rating with its customers. Recent gas price hikes have caused most airlines to charge for checked luggage and to fill every flight to its maximum, adding to the negative experience of airline travel. Southwest keeps its costs low through several methods, one being that they do not serve meals on flights, or provide pre-boarding passes. The typical flight is two hours or less and occurs between several selected cities rather than flying to practically anywhere in the country. Southwest is known for its low fares, its dependability, and its on-time flights.
Refer to Scenario 2.1. In Southwest Airlines' SWOT analysis, the rising gas prices are a(n) ____, while the fact that other airlines are charging for all checked baggage may create a(n) ____.


Definitions:

Urban Boomerang

The phenomenon where individuals leave urban areas for rural or less dense areas, only to return to the city after a period.

Social Movement

An organized collective effort by a large group of people to bring about or resist social change, often aiming to address societal issues or grievances.

Campus Government

Represents the student-led governance bodies responsible for representing student interests, organizing activities, and advocating for student rights within educational institutions.

Political Campaigns

Organized efforts aimed at influencing the decision-making process within a specific group, particularly in democracies, where they are aimed at winning elections.

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