Three Primary Methods of Collecting Information for Environmental Scanning Are

question 7

Multiple Choice

Three primary methods of collecting information for environmental scanning are

• A) marketing research, company records, and advance orders.
• B) secondary sources, company records, and observation.
• C) executive knowledge, media, and marketing research.
• D) observation, secondary sources, and marketing research.
• E) company database, executive knowledge, and research.

Analyze misconceptions about emotional responses and the role of rational thinking.

Evaluate the effects of violent video games on behavior and cognition.

Compare depressive realism and the optimistic bias of "normal" people.

Identify the characteristics of constructive vs. defensive coping mechanisms.

---

Definitions:

Market Research

The process of gathering, analyzing, and interpreting information about a market, including information about potential customers, competitors, and the industry as a whole.

Five-Step Process

A structured approach typically used in problem-solving or project management, involving distinct phases like definition, analysis, strategy, implementation, and review.

Market Segmentation Strategies

Market segmentation strategies involve dividing a broad target market into subsets of consumers, businesses, or countries that have, or are perceived to have, common needs, interests, and priorities, and then designing and implementing strategies to target them.

Proactive

Taking initiative by acting in advance of future situations rather than just reacting, thereby controlling circumstances by causing things to happen.