When Properly Implemented, a Good Marketing Strategy Enables a Company

question 15

True/False

When properly implemented, a good marketing strategy enables a company to achieve its business-unit and corporate objectives.

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Definitions:

Scarce Resources

Limited materials, finances, or other assets that are insufficient to meet the demands placed upon them.

Not Substitutable

Describing a unique resource or asset that cannot be replaced with another because it does not have an equivalent.

Organizational Effectiveness

The degree to which an organization achieves its goals and objectives through the efficient use of resources within a given context.

High Machs

Individuals characterized by a Machiavellian personality, often exhibiting manipulation and a strong focus on self-interest.