Selecting an Appropriate Target Market May Be the Most Important

question 94

True/False

Selecting an appropriate target market may be the most important decision a company makes in the strategic planning process.

---

Definitions:

Socialization

The process by which individuals learn and adopt the norms, values, and behaviors appropriate to their society or social group.

Extended Family

A family structure that extends beyond the nuclear family, including grandparents, aunts, uncles, and other relatives.

Blended Family

A family consisting of a couple and their children from this and all previous relationships.

Scapegoat

An individual or group blamed for wrongs that they haven't committed, often as a way of deflecting blame from the responsible party.