Analyzing Demographic Information, Customer Needs, Preferences, and Behaviors with Respect

question 68

Multiple Choice

Analyzing demographic information, customer needs, preferences, and behaviors with respect to product design, pricing, distribution, and promotion is which of the following parts of strategic planning?

• A) Assessing organizational resources and opportunities
• B) Managing marketing implementation
• C) Establishing mission and goals
• D) Developing a written document known as the marketing plan
• E) Developing marketing objectives and marketing strategies

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Definitions:

Direct Materials Budget

An estimation of the raw materials required for production and their anticipated costs, aiding in financial planning and control.

Cash Payments

Cash payments are transactions in which money is transferred from one party to another to settle a debt or purchase goods or services.

Credit Sales

Sales where the customer is allowed to make payment at a later date, extending credit to the buyer.

Cash Received

The physical or electronic receipt of money from transactions, such as sales, debt collections, or asset disposals.