A Group That Has the Willingness, Ability, and Authority to Buy

question 48

Multiple Choice

A group that has the willingness, ability, and authority to buy a product is a

• A) market.
• B) consumer.
• C) strategic business unit.
• D) business customer.
• E) strategic window.

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Definitions:

Equipment

Tangible property owned by a business used in its operations over an extended period.

Service Company

Business that provides a service.

Law Firm

A business entity formed by one or more lawyers to engage in the practice of law.

Manufacturer

Business that makes a product and sells it to its customers.