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Old Spice Used Actor and Former NFL Wide Receiver Isaiah

question 152

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Old Spice used actor and former NFL wide receiver Isaiah Mustafa to act as its spokesman as the "Old Spice Man." It filmed humorous videos of the actor that went viral online. Old Spice saw sales of its deodorants increase substantially from the previous year. What type of competitive growth strategy did Old Spice use?


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Scientific Study

An investigation and systematic exploration based on empirical evidence and the scientific method to acquire or refine knowledge.

Computed Tomography

A radiographic examination that produces a three-dimensional, cross-sectional view of an area of the body; may be performed with or without a contrast medium.

Contrast Medium

A substance used in medical imaging to improve the contrast of structures or fluids within the body, assisting in the diagnosis of medical conditions.

Diagnostic Test

Medical tests conducted to identify disease or conditions in patients, aiding in diagnosis and treatment planning.

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