Jimmy's Coffee Shop Wants to Increase Customer Satisfaction

question 9

Multiple Choice

Jimmy's Coffee Shop wants to increase customer satisfaction. Currently, only 75% of customers indicate they are satisfied with the services offered. In the next six months, it plans on implementing a number of changes to improve its services. Jimmy's Coffee plans to implement a survey at the end of the six-month period to determine whether customer satisfaction has improved. Jimmy's wants 90% of its customers to indicate they are satisfied with its service. This is an example of a ________________ .

• A) core competency
• B) strategic window
• C) marketing plan
• D) marketing objective
• E) marketing control

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Definitions:

Chain Communication

A structured form of communication that follows a hierarchical pattern, typically flowing from top to bottom within an organization.

Team Members

Individuals who are part of a group collaborating towards a common goal, each contributing with their skills and efforts.

Intensively Work

The act of working with extreme focus and effort over a short period to achieve high levels of productivity.

Monopoly Price

The price set by a monopolist, who has exclusive control over the supply of a good or service and can manipulate prices to maximize profits.