Marketers Live in a World of Constant Change, and Their

question 121

Multiple Choice

Marketers live in a world of constant change, and their ability to adapt to the pace of change will dictate the degree to which their marketing strategies are successful. Moreover, the changes can come in any or all of the different parts of the marketing environment.
Which one of the following statements is true?

• A) The self-sustaining nature of technology relates to the fact that the products are increasingly being produced with environment-friendly components.
• B) The negative effects of technology include concerns over privacy and intellectual property protection.
• C) Consumers' use of mobile devices to access the Internet has been declining over the last few years.
• D) Technological innovations are created only by private companies.
• E) We can expect the pace of technological change to slow down as more technology-oriented startups choose to go public and become more conservative with their business strategies.

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Definitions:

Type Styles

Variations in the appearance of printed or digital text, including font, size, color, and emphasis (bold, italic, etc.).

Boldface Type

A darker and thicker font used to emphasize certain text in a document.

Background Color

The color that fills the area behind the main subject or content in a design or visual presentation.

Cultural Meanings

The values, beliefs, and norms shared by a group of people that influence their behaviors and interpretations of the world.