The Coca-Cola Company Has Recognized the Significant Increase in Population

question 25

Multiple Choice

The Coca-Cola Company has recognized the significant increase in population diversity within the U.S. soft-drink market. Which one of the following best illustrates the company's integration of this knowledge into its marketing strategy?

• A) Ads featuring nostalgic Americana
• B) Bonus coupons in Coca-Cola twelve-packs
• C) Ads featuring Hispanic actors and Tejano music
• D) Ads in The New Yorker and Reader's Digest
• E) Ads aimed at children

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Definitions:

Lintel

A horizontal beam used to span an opening.

Tympanum

The semi-circular or triangular decorative wall surface over an entrance, bounded by a lintel and arch, often containing sculptures or frescoes.

Vézelay

A historic village in France, known for the Basilica of Sainte-Marie-Madeleine, a masterpiece of Romanesque architecture and a UNESCO World Heritage Site.

South Portal

The term generally refers to the southern entrance of a cathedral or church, which often features significant architectural details and decorations.