At the Beginning of Each of Your Marketing Strategy Team

question 87

Multiple Choice

At the beginning of each of your marketing strategy team meetings, each team member gives a presentation on the current status of a key force in your company's marketing environment. The following brief presentations were given by your team members: John's presentation focused on the competitive forces in your industry.
Karen's presentation focused on the internal dynamics in your company.
Brandon's presentation focused on the political events emanating from Washington D.C.
Susan's presentation focused on what is driving the technology changes happening in the country.
Beverly's presentation focused on the most recent economic projections issued by the Federal Reserve Bank of New York.
After reviewing the presentations, you can conclude that

• A) Beverly spoke about the economic forces and Karen spoke about the political forces in the marketing environment.
• B) Brandon spoke about the sociocultural forces and Susan spoke about the technological forces in the marketing environment.
• C) John spoke about the competitive forces and Karen spoke about the political forces in the marketing environment.
• D) Beverly spoke about the economic forces and Susan spoke about the technological forces in the marketing environment.
• E) Karen spoke about the political forces and Brandon spoke about the legal and regulatory forces in the marketing environment.

---

Definitions:

Primary Sources

Documents, objects, or other sources of information that were created at the time under study, providing direct evidence about the past.

Legal Encyclopedias

Comprehensive reference works that provide summaries of the law on various topics across numerous jurisdictions.

Annotation

A brief comment explaining a legal point or a case summary found in a case digest or other legal source.

Legal Point

A specific legal issue or argument raised during a case or negotiation.