Marketers at Procter & Gamble Have Just Finished Up with a Nationwide

question 182

Multiple Choice

Marketers at Procter & Gamble have just finished up with a nationwide survey of their customers to determine the potential viability of a new product. Now the marketers must go over the data, tabulate the results, and form conclusions on whether the product idea should advance to the next level. What part of the environmental monitoring process is Procter & Gamble in at this stage?

• A) Environmental scanning
• B) Competitive analysis
• C) Reactive screening
• D) SWOT analysis
• E) Environmental analysis

---

Definitions:

Ducts

Tubes, channels, or passages in the body or in a machine that convey fluid or air from one location to another.

Interstitial Fluid

Fluid that surrounds the body’s cells; consists of dissolved substances that leave the blood capillaries by filtration and diffusion.

Metabolism

The set of life-sustaining chemical reactions in organisms to convert food into energy, and build or maintain their cells.

First Messenger

Chemical signal, such as a peptide hormone, that binds to a plasma membrane receptor protein and alters the metabolism of a cell because a second messenger is activated.