Scenario 3

question 183

Multiple Choice

Scenario 3.1 Use the following to answer the question.
Meyers Sporting Goods, a national chain, has been doing business with Soljur Sports, a manufacturer of skateboards, for several years. Recently, it came to the attention of Meyers' financial director that the average cost per Soljur Sports skateboard had substantially increased over that of the previous year. The financial director asked the marketing department if they knew what the Soljur skateboards cost at competing sporting goods stores, to see if they too were likely hit with a higher cost.
The marketing department found that the Soljur skateboards were priced at $15 less in the competing store than at Meyers. The financial director found that Soljur Sports was selling a similar number of skateboards to one of Meyers' competitors for $10 less per skateboard. The attorney for Meyers Sporting Goods immediately filed a complaint with the Federal Trade Commission.
Refer to Scenario 3.1. Suppose that the Soljur Sports company was actually discriminating against Meyers Sporting Goods with its price increase. Which of the following acts prohibits this type of business behavior?

• A) Sherman Antitrust
• B) Wheeler-Lea
• C) Robinson-Patman
• D) Celler-Kefauver
• E) Consumer Goods Pricing

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Definitions:

Company Name

The legally registered name under which a company operates and is known by its customers and the public.

Chief Communications Officer

A senior executive responsible for managing and directing an organization's internal and external communications strategies and efforts.

Public Relations

The method of strategic messaging that enhances reciprocal relations between institutions and their communities.

Public Affairs

A field focused on building and maintaining relationships between an organization and the public, including handling PR, communication strategies, and community engagement.