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The best approach for a company to take when monitoring its competitors is
Hypothesized Value
A specific value proposed as existing or being true within the context of a statistical hypothesis test.
Null Hypothesis
A default statement that indicates no effect, difference, or relationship between two or more variables in an experiment.
Alternative Hypothesis
The hypothesis that is tested against the null hypothesis, usually representing the notion of a difference or effect.
Type I Error
Erroneously dismissing a true null hypothesis, often called a "false positive."
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