Which of the Following Is a Guideline That Should Be

question 71

Multiple Choice

Which of the following is a guideline that should be used in a questionnaire introduction?

• A) Reassure the respondent with the statement that "All of your data will remain anonymous" even when this is not the case.
• B) Inform the consumer that their information will be kept anonymous but that the marketing research company must remain confidential so as not to bias the data.
• C) Always provide an honorarium or incentive of some sort during the introduction, even if it is very small.
• D) Reassure the respondent with a statement such as "There are no right or wrong answers, so please give thoughtful and honest answers to each question."
• E) Tell the respondents that the marketing research study will be short as they will not want to participate in a longer study.

Understand the concept of customer attrition and its impact on organizations.

Identify the diverse customer interactions within an organization and their importance.

Describe alternatives to traditional on-premise CRM systems, including their advantages and disadvantages.

Explain the CRM process, customer valuation, and the necessity of treating customers differently based on their value.

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Definitions:

Individual

A single human being as distinct from a group, class, or family.

Personality Traits

Enduring characteristics that describe an individual's behavior, such as openness, conscientiousness, extraversion, agreeableness, and neuroticism.

Individualist Cultures

Societies that emphasize personal achievements, independence, and self-reliance over group goals and cohesion.

Autonomous

Having the freedom to act independently or the capacity of an entity to make its own decisions without external influence.