____ Competitors Are the Most Significant to Marketers Because Buyers

question 122

Multiple Choice

____ competitors are the most significant to marketers because buyers see the different products of these firms as direct substitutes for each other.

• A) Oligopolic
• B) Total budget
• C) Generic
• D) Product
• E) Brand

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Definitions:

Human Behavior

The study of actions or reactions of humans in response to external or internal stimuli.

Rhetoricians

Experts or scholars who specialize in the art of rhetoric, studying and teaching about the effective use of language and communication strategies.

Persuasive Tactics

Strategies used to convince or influence others to accept a certain viewpoint or undertake a specific action.

Content Analysis

A research technique for systematically analyzing the content of communication material through categorization and quantification.