Which of the Following Employees Is Most Responsible for Setting

question 90

Multiple Choice

Which of the following employees is most responsible for setting the ethical tone for the entire marketing organization?

• A) Marketing manager
• B) Marketing employee
• C) Product manager
• D) Chief executive officer
• E) Vice president of marketing research

---

Definitions:

Product Market

The marketplace where final goods or services are traded between sellers and consumers or businesses.

Pay Grades

Sets of jobs having similar worth or content, grouped together to establish rates of pay.

Market Rates

The prevailing price or salary range for goods, services, or labor in a specific industry or geographic area.

Key Jobs

Positions that are crucial for the operation and success of an organization, often requiring specialized skills or serving critical functions.