The Reputation Institute Rates the Social Responsibility of the Largest

question 97

Multiple Choice

The Reputation Institute rates the social responsibility of the largest global corporations. They assign a proprietary Corporate Social Responsibility rating to each company based on surveys of thousands of consumers worldwide.
In a recent annual ranking, Microsoft Corporation was ranked #1 for social responsibility. Regarding the ranking, the following is a quote from Microsoft's Senior Director of Citizenship and Public Affairs:
"I think this is really a testament to our employees worldwide and the difference they make in their local communities. While we have a small Citizenship team here at the corporate level, we have Citizenship Leads across the globe and they work daily in collaboration with a wide range of stakeholders on a range of issues important to local communities."
Which of the following terms best describes Microsoft's approach to corporate social responsibility?

• A) Green marketing
• B) Cause-related marketing
• C) Stakeholder orientation
• D) Strategic philanthropy
• E) Consumerism

---

Definitions:

Nash Equilibrium

A concept in game theory where no player can benefit by unilaterally changing their strategy if the strategies of the other players remain unchanged.

Simultaneous Game

A simultaneous game is a type of game in game theory where all players make their decisions or moves at the same time without knowledge of the others' choices.

Payoff Matrix

A strategic analysis tool used in decision theory and game theory that shows the potential outcomes and payoffs from different decisions made by two or more players.

First-Mover Advantage

The competitive edge that a company gains by being the first to market with a product or service.