Estimating the Cost of Entering a Market and Focusing on a Specific

question 148

Multiple Choice

Estimating the cost of entering a market and focusing on a specific target segment is important because

• A) cost estimates are crucial to estimating sales potential accurately.
• B) higher costs will keep other potential competitors from entering that particular segment.
• C) customers are more likely to be attracted to marketers that invest heavily in the target segment.
• D) the organization's marketers need to know if they can reach the segment at costs equal to or below competitors' costs.
• E) higher cost generally ensures long-term success.

---

Definitions:

Transformational Model

A theory or approach that focuses on leading change by inspiring and motivating others to achieve a shared vision.

Conflict Resolution

The process of resolving a dispute or disagreement between parties in a peaceful and effective manner.

Personal Goals

Individual objectives or aspirations that a person aims to achieve, which can be short-term or long-term and related to personal growth, career, health, or other aspects of life.

Goals

Targets or outcomes that an individual, group, or organization aims to achieve within a specified timeframe.