The RedCap Corporation Is Committed to Social Responsibility

question 24

Multiple Choice

The RedCap Corporation is committed to social responsibility. It is looking for a new shipping partner and has found LogiSpec, one that seems to be perfect since it employs individuals with disabilities, contributes a portion of profit to the local school system, and allows its employees to work on flextime. RedCap is very interested in LogiSpec's attention to social responsibility. However, its pricing is almost 12% higher than other shippers RedCap is considering. The fact that RedCap's decision has to balance the company's desire for social responsibility and investors' desires for profits is an example of a(n) ____ responsibility.

• A) ethical
• B) legal
• C) cost
• D) philanthropic
• E) economic

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Definitions:

Public Relations

A form of communication management that seeks to influence the feelings, opinions, or beliefs held by customers, prospective customers, stockholders, suppliers, employees, and other publics about a company and its products or services.

Societal Promotions

Marketing activities aimed at promoting social causes or contributing to societal goals rather than focusing solely on direct sales.

Compulsory Licence

A directive by the Commissioner of Patents requiring the patentee to license others to produce a product for the general benefit of the public.

Beneficiary

A person designated to receive benefits from an insurance policy, trust, or will upon certain conditions, such as the death of the policyholder.