When More Information Is Needed About a Problem and a Tentative

question 2

Multiple Choice

When more information is needed about a problem and a tentative hypothesis needs to be made more specific, marketers usually conduct ____ research.

• A) descriptive
• B) experimental
• C) exploratory
• D) analytical statistical
• E) conclusive

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Definitions:

Change-Oriented Behavior

Actions and activities that individuals or groups undertake with the intention of bringing about alteration in the current state of affairs or status quo.

Encouraging Innovation

Promoting and supporting new ideas, methods, and approaches to solve problems or create value.

Taxonomies

are systems of classification that organize concepts, objects, or information into categories based on common characteristics, widely used in biology, information science, and other fields.

Levels of Abstraction

The degrees of generalization or specificity that describe the relationship between entities, allowing for a more simplified or detailed view depending on the context.